The West Hollywood City Council has voted 4-1 to approve plans for a nine-story hotel, new shops and restaurants, and nightclub for 661 Robertson Boulevard, just off Santa Monica Boulevard.

Construction on the project, dubbed Robertson Lane, is slated to start within a year.

The developer, Faring, is “thrilled to have the community’s support for Robertson Lane,” CEO Jason Illoulian said in a statement. “Our iconic hotel and park-like pedestrian paseo will dramatically transform the neighborhood.”

Architect Hodgetts + Fung designed the complex, which will hold a 241-room hotel; restaurants and retail; an event center; a nightclub; and underground parking for 750 cars. Robertson Lane would also create a cut-through pedestrian plaza that will connect La Peer to Robertson Boulevard.

The project site includes The Factory- a building that once held the legendary gay nightclub The Factory and, before it, early movie camera maker Mitchell Camera. As part of the project, the Factory building will be disassembled, rebuilt, and reoriented. Once put back together, it will be 100 feet shorter. 

Faring tells Curbed it will conduct a request for proposals in August to find a hotel operator and management company for the project’s hospitality component. 

The council approved the project June 4, and construction is expected to take 24 months.

Pictures: Courtesy of Faring

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